SHARPIE
What It Was:
Creative Campaign
Sharpie has been a tool that we as students use often but tend to overlook. We have found that Sharpie has the power to change situations and make the impossible, possible.
Tagline: “It’s not destiny, it’s Sharpie.”
What I Learned:
If there is no deadline on a project, there is NO NEED to RUSH it.
Having a clear strategy is KEY otherwise the campaign won’t make sense.
When producing a campaign, know that you cannot control the weather. Be adaptable to ANY circumstance.
Be consistent and show up! Even if it means joining a Zoom meeting while getting a flu shot.
Set aside enough time to go through dozens of emails of casting calls and don’t put your personal number on the call. (oops)
My Role:
Account Manager, Producer, Strategist.
Ask Me About:
Managing over 250 responses to our cast call
The brainstorming behind the idea
Producing a commercial during a snowstorm
What We Made:
30 second one-off commercial
What We Won:
The One Club for Creativity Young Ones Silver Cube + Two Merits
Account Manager/Producer: Katelyne Maroney
Director: Isabel Latimer
DP: Trevor Free
Copywriter: Joe Nugent
Art Director: Truman Florence
